Direct Marketing
Direct Marketing gives producers of agricultural products the ability to market directly to the consumer.
The County Agricultural Commissioner's Office certifies Farmers Markets and Producers in San Joaquin County. Certification allows local producers to sell the commodities they have grown directly to the consumer at a Certified Farmers' Market (CFM).
Certification of Producers involves site inspections of the producers' land to ensure that they actively practice the agricultural arts and grow what they are selling. Buying and reselling of agricultural products at Certified Farmer's Markets is prohibited. The grower benefits by eliminating costs incurred by packaging, labeling, marketing, and other middleman costs. The consumer benefits by obtaining fresh, locally grown, produce at a reasonable price. Currently, there are eight Certified Farmers' Markets in San Joaquin County.